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William Hill Race Book to open at Caesars' Horseshoe Council Bluffs

Caesars Horseshoe Council Bluffs News

Bettors at the William Hill Race Book inside the Horseshoe Council Bluffs Casino will be able to wager on major Thoroughbred, Harness, and Greyhound tracks from around the country – seven days a week. The simulcasting area will be adjacent to the main Casino floor and include a state-of-the-art Sports Bar and video wall.

CEO of William Hill USA Joe Asher said: 

“We are excited to expand into Iowa and proud to partner with Caesars Entertainment to bring back pari-mutuel simulcast wagering to the Horseshoe Council Bluffs Casino. We look forward to creating a first-class experience for all racing fans in the Greater Omaha area to enjoy”.

Senior Vice President and General Manager of Horseshoe Council Bluffs, Bo Guidry said: 

“William Hill has an excellent reputation and we are excited to welcome them to Iowa and partner to bring a new amenity that will bring even more energy to the Horseshoe Casino floor”.

About William Hill

William Hill currently serves as the exclusive risk manager for the state of Delaware sports lottery. William Hill is the world's leading bookmaker, which was founded in 1934. Currently employs 108 race and sports books in Nevada.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada, nearly 70 years ago, Caesars has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Caesars also owns the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

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