Roulette of Luggage Tape: Gambling Marketing Step at Venice Airport
Keep playing! Italian casino campaign for the promotion of the “Casino Di Venezia“ turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.
The agency has successfully spotted a real good place for their campaign named “ Keep playing “. A good spot indeed, as people spend about 10 to 15 minutes (sometimes more!) staring at the belt while waiting for their luggages meanwhile they can guess on which number their piece of luggage will land. This new kind of roulette will only bring one type of losers: the ones whose luggages have been lost!
According to the Venetian Real Money Casino, visits to the real money casino increased by 60% since the eye catching ad appeared at the airport. That seems a lot, but that’s what you get for doing an original ad, with good visibility and a good sense of humor.
In March 2014 my wife and I made a trip to Venice, Italy to visit the Casino di Venezia, which advertises itself as the world’s oldest casino, saying that it has been operating since 1638.
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