Playtech in Poland
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries. Playtech made gambling software offering includes casino, live casino, bingo, poker and sports betting. Also, Playtech deals with Totalizator Sportowy, the Polish national lottery provider, to supply its industry-leading online casino platform, games portfolio and services.
Playtech deals with Totalizator Sportowy following a successful public tender process. Under the newly signed agreement, Playtech was awarded the exclusive contract with the 60-year-old state owned operator.
Totalizator Sportowy’s decision reflects Playtech’s key strengths and unique appeal to large government-run organisations in regulated and newly regulated markets. The agreement includes integrating Playtech’s award-wining casino platform, best-performing games portfolio and supporting Totalizator Sportowy with its range of marketing and consultancy services.
The fact that Playtech deals with Totalizator Sportowy, forms part of Playtech’s strategy to partner with the leading land-based brands and institutions in newly regulated online markets. In addition to its industry leading games content it is the data-driven marketing and CRM capabilities of Playtech’s IMS platform that mean it is best placed to service the leading brands in new markets.
Mor weizer, ceo, playtech said: “Totalizator Sportowy has been supplying lottery and gambling products for more than 60 years and is the largest operator in Poland. We are thrilled to have been selected as its new online casino partner and I’m delighted to be able to announce this agreement today."
“Given the scale and flexibility of our gaming platform Playtech is the partner of choice for leading land-based operators that are best placed to lead the online growth of newly regulating online markets.”